Campaign Case Studies

Examples of successful campaigns over the years include positive outcomes at the national and state levels such as:

Central American Free Trade Agreement
A grassroots campaign seeking passage of the Dominican Republic-Central American Free Trade Agreement in the U.S. House of Representatives and the U.S. Senate. The campaign was instrumental in the passage of the Agreement, a major legislatively priority of the White House in the 109th Congress. The campaign educated and recruited stakeholders who issued in excess of 3,000 high quality letters, phone calls, and meetings with assigned Members of Congress from state business, agriculture, and community leaders in 44 states.

National Highway Safety Media Tour
A national media campaign promoting safe driving habits on America’s highways through news conferences targeting the top 200 media markets. The campaign has achieved widely recognized results including approximately 5,500 media stories in 22 major media markets in 2005. ProActive used this campaign success for sponsor development purposes, attracting an additional major program sponsor and an opportunity to further expand the breadth and depth of this national highway safety program that saves lives.

Power Plant Legislative Campaign
A statewide campaign incorporating an earned media program and a stakeholder/elected official education and outreach program; in support of legislation that would allow the continued operations at a critical power plant. ProActive organized a coalition of state business, labor, and community leaders and professionals to promote the positive elements of the proposed legislation. Using earned media placement and promoting the issuance of stakeholder letters, phone calls, and meetings with key state legislators, the campaign assisted in delivering the votes of overwhelming majorities in both legislative chambers for better securing the region's energy future.

Industry Promotional Video Productions
Production services for a national convention to recognize industry image programs and their sponsors. ProActive managed the overall production of two five minute promotional videos for the American Trucking Associations’ Management Conference and Exhibit. The program required successfully developed scripts, taped testimonial interviews, masterfully edited and produced with professional voice over talent and full color graphics.