Leadership is the ability to merge commitment and wisdom into a single vision to succeed, and using this vision in motivating one’s colleagues and teammates to share in the mission that unites them.

Starting out in 1996 with just a single computer, a telephone, and a lot of big ideas for the world of public affairs, founder Mark Serrano has built an established full-service public affairs business with a cracker jack team of ProActive professionals from across a spectrum of disciplines who fulfill the company mission.

The one unified trait among ProActive team members is leadership.  This is the trait that is required to motivate businesses and citizens to take action on policy and political issues in which they have an important stake.  It is required to garner attention from the news media when we have important information to impart to news consumers and the general public.

Leadership is necessary at all levels of an organization to fulfill a mission, especially when the road to victory is charted on an uphill course.  It is perhaps the most important requirement of all staff members and consultants who join ProActive in our quest to fulfill client goals and missions.

This dedication to professional leadership principles began with the founding of ProActive itself, setting it a part from other public affairs and grassroots businesses, and is a shared attribute across the national network of ProActive affiliates.

ProActive has public affairs affiliates, independent contractors and consulting firms in all 50 states, and manages nationwide media relations tours, issues advocacy campaigns, coalition and other public affairs programs under the management of company president Mark Serrano. Dedicated to the highest standards of client service, Serrano leads the growing ProActive team with an innovative and industrious approach that is unique in the public affairs field today.

Mark Serrano has enjoyed a 20-year career in leadership roles in presidential campaigns, public policy issues campaigns, international public affairs and other public relations programs.  Serrano has extensive public policy issues experience in key areas such as consumer products, food, international trade, liability reform, trucking, highway safety, energy, auto and transportation, taxes, insurance, as well as other fields of commerce and industry.

Serrano is also a recognized national advocate for childhood sexual abuse victims and sex abuse prevention, and serves as a board member and national spokesman for a 501(c)(3) organization (www.snapnetwork.org) dedicated to supporting victims of childhood sexual abuse in religious organizations.
He is a published opinion-editorial writer in many national newspapers including USA Today, The Washington Post, The Washington Times, The Dallas Morning News, The Star-Ledger of Newark, N.J., Washington, D.C.’s The Hill Newspaper, and others.

Serrano has been featured in award-winning documentary films as a survivor and advocate, including “Holy Watergate” that aired on the Showtime network in 2005 (www.holywater-gate.com.)  He is a recipient of the 2005 Voices of Courage award, presented to him by Darkness to Light (www.darkness2light.org), an organization nationally recognized for its work in child sexual abuse prevention and education.  Past recipients of the award include John Walsh of America’s Most Wanted and actress Ann Heche.