Results must demonstrate real value to a company or organization so that their investment in public affairs and communications strategies become a staple in their approach to business and policy challenges.  Get ProActive to capitalize on opportunities for greater growth and advancement for your organization today.

National Third-Party Coalition Program, Federal Legislation 2002-2009: ProActive Communications established, launched and managed a national third-party stakeholder coalition on behalf of Altria Corporate Services and Philip Morris USA for over 15 years.  In 2002, ProActive initiated a strategy that planned, managed and reported on issues education outreach to tens of thousands of stakeholders advocating the FDA regulation of tobacco products; an issue that put Altria at odds with the rest of the industry despite being the only consumer product not regulated by the government.  After seven years of comprehensive campaign operations, on June 22, 2009 President Barack Obama signed the Family Smoking Prevention and Tobacco Control Act into law giving the Food and Drug Administration the authority to regulate tobacco products.

New Power Plant Technology Campaign, 2009: Beginning in early 2009, ProActive Communications began a full-scale advocacy campaign to support the installation of environmental controls technology at a major Southern-based power plant. The project, which would bring numerous jobs to the region and have significant economic and environmental benefits, was opposed by vocal and well-organized groups with national support.  Working through a local coalition, ProActive reached out to educate, engage and mobilize key stakeholders across the state to submit advocacy letters and testify at a hearing in favor of the proposed upgrades. As part of the campaign, ProActive produced a high-definition video on the power plant and the proposed technologies which was screened at community meetings, distributed through e-mail and posted on various websites. The campaign culminated in a public hearing in the fall of 2009, where, due to the momentum and outreach conducted by ProActive, supporters outnumbered opponents five to one. The new technology is still under review by state agencies.  

Center for Energy Workforce Development (CEWD):  In 2008, ProActive was engaged to help the Center for Energy Workforce Development, a non-profit organization to educate and recruit students and professionals into the energy sector, launch and promote a new brand, Get Into Energy, through the development of a new website and online print shop, ShopCEWD, for CEWD members to purchase and customize brochures, table cards, posters, and other materials designed by ProActive’s professional graphics design team.  ProActive continues to manage and maintain the websites for Get Into Energy, CEWD and ShopCEWD, and has since redesigned all websites. ProActive has also produced a high-definition video to help CEWD recruit engineers into energy careers.  

National Truck Safety Media Campaign: At the direction of the American Trucking Associations, ProActive Communications assumed responsibility for managing the “Share the Road” program in 2002 through 2006. Designed to educate the general public on how to drive safely on roadways with large trucks, ProActive conducted media events in approximately 40 states and the top Designated Market Areas using the top drivers in the profession as spokespersons. Including materials preparation, media distribution, press calls, media training, coordination with local resources, logistics, branding program sponsors, and reporting, ProActive handled all aspects of the operation, empowering its client to report to program sponsors Mack Trucks and Chevron Delo that it was successfully educating millions of people on how to drive more safely around tractor-trailers.

Results must demonstrate real value to a company or organization so that their investment in public affairs and communications strategies become a staple in their approach to business and policy challenges.  Get ProActive to capitalize on opportunities for greater growth and advancement for your organization today.

National Third-Party Coalition Program, Federal Legislation 2002-2009: ProActive Communications established, launched and managed a national third-party stakeholder coalition on behalf of Altria Corporate Services and Philip Morris USA for over 15 years.  In 2002, ProActive initiated a strategy that planned, managed and reported on issues education outreach to tens of thousands of stakeholders advocating the FDA regulation of tobacco products; an issue that put Altria at odds with the rest of the industry despite being the only consumer product not regulated by the government.  After seven years of comprehensive campaign operations, on June 22, 2009 President Barack Obama signed the Family Smoking Prevention and Tobacco Control Act into law giving the Food and Drug Administration the authority to regulate tobacco products.

New Power Plant Technology Campaign, 2009: Beginning in early 2009, ProActive Communications began a full-scale advocacy campaign to support the installation of environmental controls technology at a major Southern-based power plant. The project, which would bring numerous jobs to the region and have significant economic and environmental benefits, was opposed by vocal and well-organized groups with national support.  Working through a local coalition, ProActive reached out to educate, engage and mobilize key stakeholders across the state to submit advocacy letters and testify at a hearing in favor of the proposed upgrades. As part of the campaign, ProActive produced a high-definition video on the power plant and the proposed technologies which was screened at community meetings, distributed through e-mail and posted on various websites. The campaign culminated in a public hearing in the fall of 2009, where, due to the momentum and outreach conducted by ProActive, supporters outnumbered opponents five to one. The new technology is still under review by state agencies.  

Center for Energy Workforce Development (CEWD):  In 2008, ProActive was engaged to help the Center for Energy Workforce Development, a non-profit organization to educate and recruit students and professionals into the energy sector, launch and promote a new brand, Get Into Energy, through the development of a new website and online print shop, ShopCEWD, for CEWD members to purchase and customize brochures, table cards, posters, and other materials designed by ProActive’s professional graphics design team.  ProActive continues to manage and maintain the websites for Get Into Energy, CEWD and ShopCEWD, and has since redesigned all websites. ProActive has also produced a high-definition video to help CEWD recruit engineers into energy careers.  

National Truck Safety Media Campaign: At the direction of the American Trucking Associations, ProActive Communications assumed responsibility for managing the “Share the Road” program in 2002 through 2006. Designed to educate the general public on how to drive safely on roadways with large trucks, ProActive conducted media events in approximately 40 states and the top Designated Market Areas using the top drivers in the profession as spokespersons. Including materials preparation, media distribution, press calls, media training, coordination with local resources, logistics, branding program sponsors, and reporting, ProActive handled all aspects of the operation, empowering its client to report to program sponsors Mack Trucks and Chevron Delo that it was successfully educating millions of people on how to drive more safely around tractor-trailers.