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ProActive Communications was founded on 10 basic guiding principles, or keys to success, that our team follows today in pursuit of our clients' interests. 

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ProActive Communications offers a complete suite of public and government affairs, and media communications and video production services to fulfill the strategic and business missions of our clients.

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Examples of successful campaigns over the years include positive outcomes at the national and state levels such as:

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Impact is gauged by new relationships established, votes cast, positive exposure in the news media, new policies that promote free markets and competition, and a return on investment for clients responsible for their organization’s bottom line.

Media Relations

  • Full-service earned media campaigns
  • News conferences
  • Media relations expertise: news advisories,
    press releases
  • Video News releases (VNR)
  • Audio News releases (ANR)
  • Editorial outreach
  • Editorial board meetings
  • Earned media development, op-ed’s, letters to the editor
  • Public speaker training
  • Paid advertising strategies and placements

Government Affairs
  • Coalition programs
  • Issues advocacy campaigns
  • Key constituency education and mobilization campaigns
  • Public speaker training
  • Grassroots mobilizations
  • Business and trade alliance building and outreach
  • District and state political briefings
  • Legislative monitoring
  • Direct mail and phone bank programs

Public Affairs

  • Expert strategic planning
  • Policy expertise
  • Nationwide network of public affairs consultants
  • Issues and Internet research
  • Trade association management
  • Public opinion research, Focus groups, Polling
  • Website development and management
  • Message development programs
  • Business and trade networking
  • Crisis management
  • Market development
  • Experienced public spokespersons

Video Productions

  • Full-service custom video productions
  • Script development
  • Field “shoots” with highly experienced production team
  • In-house production studio and editing suite
  • DVD production and duplication
  • Corporate message and branding videos
  • Organizational training, promotional, and recruitment videos
  • Commercial advertising videos

Creative Design

  • Logo, branding, and trademark design
  • Website design and management
  • Media and presentation packages
  • Paid advertising design
  • Custom PowerPoint presentations
 
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