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Impact is gauged by new relationships established, votes cast, positive exposure in the news media, new policies that promote free markets and competition, and a return on investment for clients responsible for their organization’s bottom line.

 

 

Government Affairs

  • Issues coalition programs and advocacy campaigns
  • Business and trade alliance building and outreach
  • Issues education programs
  • Key constituency recruitment and activation
  • Government relations programs; direct contacts with elected and public officials
  • Legislative and regulatory monitoring and reporting
  • Grassroots advocacy programs
  • Grassroots information systems, online issues updates and activation alerts

Public Affairs 

  • Expert strategic planning and mission development
  • Message development, policy and professional writing expertise
  • Nationwide network of public affairs consultants
  • Trade association management
  • Crisis and political communications
  • Public opinion research including focus groups and telephone polling
  • Leadership and public speaker training
  • Consumer and business-to-business market development
 
 

Public and Media Relations

  • Media relations expertise: news advisories, press releases
  • Earned media campaigns (op-eds, letters to the editor)
  • Media tours and campaigns
  • Editorial board meeting strategies
  • Paid advertising strategies, productions and placements
  • Media and public outreach events
  • Video and audio news releases
  • Issues and Internet research
 

Multimedia Productions

  • Custom video productions
  • Script development
  • Highly experienced production team with national credits
  • In-house production studio and editing suite
  • Promotional, corporate branding, issues messaging, and commercial advertising video development
  • Custom web applications
  • Creative and graphics design
  • Website design and management
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ProBlog
President, Mark Serrano, will tackle  questions facing the communications industry.
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ProActive Communications offers a complete suite of public and government affairs, and media communications and video production services to fulfill the strategic and business missions of our clients.
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ProActive Communications was founded on 10 basic guiding principles, or keys to success, that our team follows today in pursuit of our clients' interests. 
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