ProActive Communications is a full-service public affairs and strategic communications company based in the Dulles Technology Corridor of the Washington, D.C. metropolitan area with additional offices in New York.  Since our founding in 1996, ProActive has been serving the needs of major business and trade organizations as the “innovator in communications strategies.”

After several years of working in presidential campaigns, and in public affairs both domestically and internationally, ProActive founder Mark Serrano determined that he could offer clients public affairs services that were more impactful, more effective, and with more verifiable results than traditional firms offer.

Therefore, since 1996, ProActive has designed and implemented public affairs programs for companies, trade associations, and non-profit organizations to assist them in solving business and public policy challenges through established principles of leadership and innovative communications strategies.  We deliver impact through our exceptional services in the areas of public affairs, government affairs, public and media relations, and multimedia applications.

ProActive leads public affairs programs which impact policy development, including legislation, regulations, and the related processes at all levels of government.  We also design and implement branding and identity campaigns, media relations programs, and many other initiatives that support our clients’ organizational success.

We operate programs across the entire country or in local communities, depending on the strategic business and policy objectives of our clients.  We also turn to our nationwide network of public affairs affiliates, independent contractors and consulting firms in all 50 states, when the strategic mission calls for local and state implementation of our expert public affairs and communications strategies.

Whether you need to promote your organization’s position on a piece of legislation, generate earned media to raise your organization’s profile in a community where you do business, promote your products or services to targeted audiences, or communicate video messages to employees or shareholders worldwide – for leadership, impact, and results…Get ProActive!

Leadership is the ability to merge commitment and wisdom into a single vision to succeed, and using this vision in motivating one’s colleagues and teammates to share in the mission that unites them.

Starting out in 1996 with just a single computer, a telephone, and a lot of big ideas for the world of public affairs, founder Mark Serrano has built an established full-service public affairs and strategic communications business with a cracker jack team of professionals who fulfill our company mission from across a spectrum of disciplines.

The one unified trait among ProActive team members is leadership.  This is the trait that is required to motivate businesses and citizens to take action on policy and political issues in which they have an important stake.  It is required to garner attention from the news media when we have important information to impart to news consumers and the general public.

Leadership is necessary at all levels of an organization to fulfill a mission, especially when the road to victory is charted on an uphill course.  It is perhaps the most important requirement of all ProActive team members in our quest to fulfill client goals and missions.  This dedication to professional leadership principles began with the founding of ProActive itself, setting it apart from other public affairs businesses.

ProActive manages nationwide media relations tours, issues advocacy campaigns, and other public affairs programs under the management of company president Mark Serrano.  Dedicated to the highest standards of client service, Serrano leads the growing ProActive team with an innovative and industrious approach that is unique in the public affairs field today.

Mark Serrano has enjoyed a 25 year career in leadership roles in presidential campaigns, public policy issues campaigns, international public affairs and other public relations programs.  Serrano has extensive public policy issues experience in key areas such as consumer products, food, international trade, liability reform, trucking, highway safety, energy, auto and transportation, taxes, insurance, as well as other fields of commerce and industry.

In 2007, Mark Serrano founded another major business venture when he launched a company called voped (www.voped.com).  voped is an Internet start-up delivering online video platform solutions to an exploding marketplace in search of methods to convert, store, catalogue, monetize, and publish video content online.  The voped video platform, management system, pay-per-view and other cutting-edge functions offer the greatest value in the marketplace in this burgeoning new, online video platform business.

In 2010, Serrano and the ProActive team launched its new ProBlog to opine about trends and developments in the public affairs business (http://www.getproactive.us/blog).

Serrano is also a recognized national advocate for childhood sexual abuse victims and sex abuse prevention, and serves as a national spokesman and former board member for a 501(c)(3) organization (www.snapnetwork.org) dedicated to supporting victims of childhood sexual abuse.

He is a published opinion-editorial writer in many national newspapers including USA Today, The Washington Post, The Washington Times, The Dallas Morning News, The Star-Ledger of Newark, N.J., Washington, D.C.’s The Hill Newspaper, and others, and has conducted news interviews on all of the major broadcast and cable television and radio networks nationwide, as well as many international broadcasters.