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Michael A. Shea
Professional Background

Michael A. Shea, Sr. served as lead strategist of the winning “Vote Yes for Unity” campaign in 2000, which secured the historic unification of the Louisville and Jefferson County governments.

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The Trend Towards Government Consolidation
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Services we provide:

As experienced professionals we never allow tactics to lead our strategy.  In consultation with the primary drivers behind a government consolidation movement, we develop a strategy to support that mission through to its ultimate success.  That strategy is developed based on the forces at play in a community or region.  Then we apply our expertise in the following service areas:

  • Consulting
  • Promoting consolidation to business and other stakeholder groups
  • Ballot issue management
  • Paid media
    • Television
    • Radio
    • Newspaper
    • Mail
    • Targeted phones
    • Audio news releases
  • Earned media
    • News releases
    • News conferences
    • Editorial board meetings
    • Editorial and Content development
    • Talk programs
    • News reporter engagement
    • Speaking engagements
  • Grassroots/Grasstops Organization
    • Centers of influence
    • Organizational communications
    • Stakeholder organization and mobilization
  • Research
    • Polling
    • Focus groups
    • Brushfires
    • Tracking
    • Opposition research
  • Planning
    • Campaign planning
    • Campaign cost analysis
    • Campaign staff acquisition
    • Vendor acquisition and management
 
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